Why You Should Hire Me, Briana Raucci, As Your Creative Team of One
The Versatility You Need, All in One Place
In today’s fast-paced world, finding the right creative professional can be overwhelming. You might face the choice between expensive agencies and specialized freelancers who only offer one piece of the puzzle. What if you could have the best of both worlds? That’s where I come in.
I’m Briana Raucci, your creative team of one. With a long history in a diverse set of skills, spanning from photography, to design, writing, branding, and more, I deliver the depth and quality of a full creative team with the personal touch of an independent artist. Here’s why working with a creative team of one can make all the difference for your next project.
Personalized Service
When you work with me, you work directly with the person bringing your vision to life. This one-on-one relationship ensures clear communication and a deeper understanding of your needs. Working with me, you’ll have no added layers of intermediaries or miscommunications — just a seamless collaboration tailored to your needs and goals.
Why hire multiple specialists when you can work with one creative powerhouse?
My expertise includes all of the skills below, plus some. By seamlessly integrating these skills, I provide cohesive, high-quality results that align with your vision. Let’s explore some of my skill sets and how I could be of service to you!
Photography, Editing & Restoration
Photography: Film photography is my absolute favorite, but I shoot both digital and film. I specialize in small weddings, elopements and events, live music, portraits, families & children, and creative/experimental works.
As a Connecticut-based photographer and photo editor, I can offer you services including 35mm film, 120mm film, digital photography, and digital photo editing. I shoot locally, but will travel for small weddings and elopements!
Photo Editing & Restoration: Whether your photos need slight touch-ups or a complete restoration, I’m here to assist. Please visit the photography section of my website for examples of my work.
Graphic Design & Illustration
Graphic Design: With over 8 years of experience, I offer services such as logo design, branding, poster design, social media posts, print design, newsletters, stationery, and more.
Branding: Your brand is your first impression, and I take an empathetic approach to designing logos and branding systems that resonate with you and your audience. Together, we can create a meaningful design that scales with your business.
Illustration: Whether you want a cherished photo illustrated or a creative take on something important to you, I create custom illustrations using Procreate and Adobe Illustrator.
Visual Arts
I take commissions for customized paintings and drawings—contact me directly for details.
UX/UI Design
With 7 years of experience and a Master of Science in Interactive Media & Communications from Quinnipiac University, I specialize in designing websites, interfaces, and experiences with accessibility and usability in mind. I’ve worked with major organizations like Yale University, Newman’s Own, Estée Lauder, and more. For a simple, easy-to-maintain site, I can build one for you using Squarespace.
Writing
Whether it’s social media posts, brand voice development, SEO, or journalistic content, I bring over a decade of writing experience for print and digital materials. Visit the writing section of my website or my disability and art blog for examples.
Here's an example of how I can utilize all my skills together to bring your full vision to life.
Let’s pretend you want to brand or rebrand your company or product. I can take you through the entire process from start to finish.
Research & Understanding Your Users/Customers
I can perform a full competitive analysis, helping you understand how we can set your brand apart from others. If you need to know more about your users and what they are looking for, I can create user personas & journey maps, conduct user surveys, and interviews.
Branding Design
I can guide you through the entire design process, from research, discovery, initial sketches, and drafts, to a fully realized design for your brand. This can include color palettes, fonts, logo design, and logo usage. I can create in-depth branding guidelines and a scalable design system for your company.
Web Design
Once we nail down your branding, I can help create you a simple, easy-to-manage, and maintain website using Squarespace, WordPress, or another CMS of your choice. With my knowledge of your users and audience, I will ensure that the website is accessible, aesthtically pleasing, and accomplishes both your business goals and user needs.
Copywriting
I can assist with copywriting for your website and social media, making sure the language and tone match your brand and reflect the authentic voice you desire. Through the copy, I can include words that would enhance your SEO (search engine optimization) to ensure you get the right eyes on your work.
SEO
I can assist with researching the best terminology and keywords for SEO, and help integrate it into your website and social media copy.
Marketing & Social Media Strategies
If you already know your target audience, I can assist you with developing and implementing marketing strategies that will appeal to your users, and meet your business needs, all while creating a flawless brand as a whole. Social media can be hard to navigate, but with over 10 years in social media management, I can help you find the best platforms to reach and engage your audience on.
Photography
To enhance and complete your branding vision, I can also help with brand photography and photo editing. This can help fully realize your brand and products/services completely and cohesively through developing a visual language. Through these visuals, we can make your brand stand out.
Marketing Materials
Now that you have a beautiful, user-centered, and scalable brand and website, I can help you create your marketing materials. This includes everything from ads to poster design, social media posts, brochures, one-sheets, merch, etc.
Efficiency & Cost-Effectiveness
As a creative team of one, I streamline the process from concept to execution. You save time by having a single point of contact and money by avoiding the overhead costs of a large agency—all without sacrificing quality.
A Trusted Creative Resource
Beyond delivering services, I position myself as a creative resource. Whether you’re a business looking to grow your brand, a couple planning your dream wedding, or an individual seeking custom artwork, I’m here to offer inspiration, problem-solving, and expertise every step of the way.
My Creative Journey
Jack of all Trades, Master of Interactive Media & Communications
Throughout my formative years, I fell in love with music, photography, and the arts. I found myself attending concerts and taking photographs whenever I could. After high school, I attended Emmanuel College in Boston, earning my BA in Photojournalism.
About two years after obtaining my undergraduate degree, I began to explore the world of Interactive Media, and embarked on a path to my Master of Science degree at Quinnipiac University, majoring in Interactive Media and Communications, with a concentration in User Experience Design. I fell in love with UX immediately, as it gave me an outlet to channel my creative abilities and pair them with my analytical thinking. I completed my Masters with a 4.0 GPA. I continue to further my education by staying up to date with the latest trends in design, UX, and accessibility, as this is extraordinarily important to me.
During my Master’s program, I served as an Interactive Media Intern at Digital Surgeons Marketing Agency and advanced to Graphic Artist at WTNH, News 8 in New Haven, CT. After 3 years of experience at the news station, I leveraged my skills, landing my last 9-5 position as Digital & Social Media Strategist at Women’s Health Research at Yale; an interdisciplinary research center within Yale School of Medicine at Yale University. I worked at Yale, servicing as a creative team of one for 3 years, and then decided to pursue freelance full-time.
Over the years I’ve called myself a photographer, photojournalist, writer, graphic designer, UX & product designer, social media manager, artist, etc., but none of those titles alone fully embody the creativity I am constantly trying to express in new ways. After in-depth creative exploration, doing both full-time and freelance work for over 13 years, I am now freelancing full-time, utilizing all my creative abilities. Being a multi-passionate individual, this has allowed me to balance all my creative endeavors, and add a few more!
My whole life I’ve loved painting and drawing, and recently began printmaking. Now, I incorporate fine art into my graphic design work and continue to do UX, web design, graphic design, photography, branding, art direction, and more. I’d be delighted to help you with any of your creative needs!
Don’t be fooled by people who say you have to hire multiple specialists! After all, a jack of all trades master of none, is often times better than a master of one.
Explore My Work
Want to see what a creative team of one can achieve? Check out my website and portfolios for examples of my photography, design, and artwork. Or visit my shop to explore original art and prints.
Let’s Create Something Amazing
Ready to bring your vision to life? Whether you need a branding overhaul, event photography, or custom artwork, I’m here to help. Let’s connect and create something unforgettable. By choosing a creative team of one, you’re not just hiring a service provider—you’re gaining a partner who’s invested in your success. Let’s collaborate to tell your story, solve your challenges, and create something extraordinary.
